Muscle and Motion
Muscle and Motion
From no digital presence to millions of users worldwide and over 100K paying subscribers!
Introduction
In 2013, the founder of Muscle and Motion (M&M) approached Emyoli Technologies with a unique vision.
He had thousands of captivating 3D body anatomy videos that demonstrated how muscles functioned and matched them with various fitness exercises. Until then, M&M’s brand relied on selling these videos through traditional door-to-door CD sales. However, recognizing the need to embrace digital transformation, the founder sought Emyoli’s expertise to develop a complete roadmap for the platform’s transition to a digital streaming giant. Over the span of a decade, Emyoli worked closely with the M&M team to turn their dream into reality, transforming M&M into a flourishing streaming platform with millions of users worldwide.
Description
The Muscle and Motion platform comprises four different apps that offer a Netflix-like streaming solution. Users can access a vast library of 3D body anatomy videos, filter content, save videos to watch later, and receive notifications about new content. The platform is designed for universal accessibility, supporting access from various connected devices, including smartphones, tablets, desktop screens, and smart TVs.
Technical Challenges
Video Throughput and Speed: The main challenge for any streaming platform is delivering video content with minimal delays and interruptions. Emyoli invested significant effort in optimizing video throughput and employing Content Delivery Network (CDN) services, quality video players, and efficient video algorithms to ensure smooth playback for users worldwide.
Migration from Obsolete Technology: The initial videos were created using Flash, a technology that was becoming obsolete. Emyoli successfully migrated the frontend to web technologies, ensuring continued compatibility and performance.
Secure Payment Gateway Integration: Integrating a secure and reliable payment gateway to handle subscription fees across various platforms (web and mobile) was crucial for monetizing the platform and providing seamless user experiences.
Security and Performance: As the platform gained popularity, it attracted more users and hackers, necessitating robust security measures and continuous performance enhancements.
Technology Stack
Backend: PHP over codeigniter, MongoDB, Postgres DB
Infrastructure: Docker files, AWS Lambda functions, Jenkins for CI/CD
Frontend: React.js with Material UI
Mobile Apps: ReactNative for iOS and Android
Cloud Provider: AWS
PHP
Laravel
Postgres DB
Mongo DB
Docker files
AWS Lambda
Jenkins
React.js
Material UI
Swift
Kotlin
Microsoft Azure
Project Timeline
Planning and Analysis
Development and Implementation
Testing & Launching
Planning and Analysis
- Conducted in-depth discussions with the M&M team to understand their vision and requirements
- Analyzed the existing videos, technologies, and potential challenges
- Defined the roadmap and development plan for building the streaming platform
Development and Implementation
- Utilized PHP over codeigniter for backend development
- Employed MongoDB and Postgres DB for efficient data storage
- Implemented Docker files for consistent deployment
- Leveraged AWS Lambda functions and Jenkins for CI/CD
- Developed the frontend using React.js with Material UI
- Created ReactNative apps for iOS and Android
Testing & Launching
- Conducted thorough testing, including load testing and security assessments
- Resolved performance and security issues promptly
- Launched the MVP version, continuously iterating based on user feedback
- Supported the M&M team in getting the apps approved on app stores
Team involved
Senior Technical Lead: The senior technical lead provided overall guidance and leadership to the team, ensuring the successful execution of the project.
Business Analyst and Scrum Master: The business analyst and scrum master played a vital role in gathering requirements, analyzing business needs, and overseeing the agile development process.
Senior Graphics Designer: The senior graphics designer was responsible for creating visually appealing and intuitive user interfaces, ensuring an excellent user experience.
Two Senior Backend Software Developers: Two senior backend software developers worked on developing the backend infrastructure of the MuscleandMotion platform, utilizing their expertise in PHP, codeigniter, and database management. and responsible for writing the platform’s business logic, DB connectivity, integration with 3 party services like the Stripe payment gateways and constant security and performance enhancements.
Two Senior Web Frontend Developer: The senior web frontend developer focused on building the user interface and ensuring seamless integration with the backend using technologies like React.js.
Three ReactNative Developers: The senior ReactNative developers contributed to the development of the iOS and Android versions of the M&M platform, leveraging their proficiency in Hybrid programming and ensuring the smooth and seamless frontend functionality of the various M&M apps.
Four QA Engineers: Two QA engineers were dedicated to conducting comprehensive testing, including functional testing, performance testing, and ensuring the overall quality of the platform. Two QA engineers were automation engineers that ran scripts to run load testing, regression testing and functional testing on the M&M platform.
DevOps Engineer specializing in AWS: The DevOps engineer specialized in managing the deployment and infrastructure of the M&M platform, utilizing AWS services for scalability, reliability, and security.
Project Results
Emyoli successfully built the MVP version of the Muscle and Motion platform, ensuring its stability and production readiness in record time. Over a decade of collaboration, Emyoli’s transparent communication and exceptional work helped M&M grow from a non-existent presence to a thriving streaming business. Their partnership extended to full-time retainer contracts, working directly with the M&M team’s management. The platform’s global success, millions of followers on social media, millions of users, and over 100,000 paying subscribers stand as a testament to Emyoli’s technical expertise and commitment to excellence.
Client referral by Amit Gal Alon, Founder, Muscle and Motion
… I am very grateful for Emyoli’s service and dedication and am confident that Muscle & Motion is covered for the long term by this talented, reliable tech provider. …
