How Mobile App Development Companies like Fitness22 Made Millions

Thu 14 July 2016 Written by Evi

Making millions out of creating mobile apps may seem like a faraway dream, but it's a dream that Fitness22 is living today. This company, hailing from Tel Aviv, Israel, developed a dozen fitness apps (so far) and is currently making millions of dollars a year.

Like other mobile app development companies, however, the company and its owner, Benny Shaviv, didn't have an easy ride to the success they're experiencing today. Take a look at the story of Fitness22, a tiny company in Israel that's raking in millions every year.


Borne Out of a "Colossal Failure"

Fitness22 is living proof of how hobbies can turn into a profitable activity, and how second chances work like a charm. Before establishing Fitness22, Shaviv had a previous startup, which he described as a "colossal failure". He lost a huge amount of money and even his home trying to help his previous startup take off, to no avail.

As a consolation and as a gift for his 41st birthday, his dad bought him a high-end Mac. This is where Shaviv began coding as a hobby, thus becoming the seed that would one day bring him success.

ver 30 Million Downloads

Combining his love of coding and fitness, Shaviv founded Fitness22, formerly ClearSkyApps, in 2012. Specializing in the development of fitness apps, Fitness22 charges $2 to $6 for each app, along with bundle offers ranging from $9 to $25.

Among their dozen fitness apps, their most popular app is the 5K Runner, which basically helps a person prepare for a 5K race in 8 weeks. Some of their apps mostly help people train for runs and marathons, while others focus on getting people into shape. Currently, their apps has wracked up to 30 million downloads on the App Store alone, helping Shaviv and his company earn millions a year.

Unveiling the Secret

One particularly striking thing about Fitness22 is that they were able to manage such a feat despite the absence of marketing or ad campaigns and investors. The secret, according to Shaviv, is two-fold: first, they created highly-targeted apps that can do one thing very well. Second, by optimizing for long-tail searches through precise names and detailed descriptions, they made sure that people looking for particular features would easily find his apps.

This can be your success story, too. Work with a mobile app development company and see how your business can rake in millions with apps.


How Fitness22 is making 'millions of dollars a year' selling iPhone apps with no marketing, Business Insider

30 million downloads later, with no VC money, Fitness22 brings its apps indoors, PRWeb